The Deloitte Report · Fan Power
10% of the
World.
Deloitte confirmed that 10% of the world's population — around 800 million people — follow Manchester United. That means every major United sponsor already sells to United fans as roughly 10% of their entire global customer base. A coordinated boycott doesn't just protest. It removes a tenth of their market. Here's the damage.
0M
United fans worldwide
0%
Of the world's population
£0M
Debt loaded by Glazers
£0M
Extracted in fees & dividends
The Logic
Even just a 1%, let alone a 10% market penetration will change everything?
Sponsors could lose between $2 Billion to $20 Billion annually (see below)
AND Broadcasters show empty Old Trafford stadium during the 10-minute walk-out
AND we stop buying their new kits and other products
...Sponsors & TV Broadcasters become furious with the Glazers, forcing them to sell up, while the Glazers also see their MU share price/valuation plummet as a result!
AND Broadcasters show empty Old Trafford stadium during the 10-minute walk-out
AND we stop buying their new kits and other products
...Sponsors & TV Broadcasters become furious with the Glazers, forcing them to sell up, while the Glazers also see their MU share price/valuation plummet as a result!
This is not about a small group of fans making a symbolic gesture. This is about the structural reality of United's global reach — and what it means for every company that pays to be associated with the club.
Deloitte's Football Money League places United among the world's top revenue-generating clubs, with commercial revenue — sponsorship — as the single largest income stream. Those sponsors pay because United fans represent approximately 10% of their entire global customer base.
That's not a rounding error. That's a material share of revenue. When United fans stop buying Adidas, stop using DXC, stop engaging with Tezos — sponsors don't just lose goodwill. They lose a tenth of their market. Boards notice. Contracts get renegotiated. The Glazers feel the pressure.
The sponsors' fury at losing billions will be directed straight at the Glazers. That is the mechanism. That is the campaign. That is why weluvunited exists.
The Fan Power Equation
Combined sponsor impact
$20 Billion
estimated annual revenue loss across all major sponsors from a 10% fan boycott
What if just 1 in 10 United fans acted?
$2 Billion
estimated annual loss from a 1% fan boycott — just 1 in every 10 United fans
Even 1 in 100 United fans switching away from Glazer sponsors costs those companies $200 million every single year. If we could reach 1 in 10 United fans boycotting sponsor products, this would result in $2 billion in lost sales for sponsors — they will go straight to the Glazers and demand they sell. The Glazers will be forced out. And of course, spread the word to family and good friends.
Broadcast Revenue
Hit the TV money.
Premier League broadcast rights are worth £10 billion per cycle. Sky, TNT, and Amazon pay based on viewership. Every viewer is a data point. Every data point affects the next rights negotiation. The Glazers' cut depends on United's broadcast value. Reduce the audience, reduce the value.
£10bn
Premier League broadcast rights per cycle
Sky, TNT, and Amazon pay this for the right to broadcast matches. It's the single biggest revenue stream in English football.
Financial Losses to the Glazers
Negative Impact — SHOWING an empty Old Trafford during the 10 min walk-out (you still get to see 90% of the game)
TV Broadcasters and Sponsors WILL NOT BE HAPPY with the Glazers, and will put them under intense pressure to sell, and recover the glamour and attraction that only Manchester United and Real Madrid have
Let's hit the Glazers hard with this 10 minute walkout
Potential rights value reduction
A sustained 10-minute walkout throughout the year, will negatively impact their TV rights contract renewal amount - and make no mistake, the Glazers will despise you
The Numbers — Your Call to Action
Up to $22 billion per annum lost by furious Sponsors — new Sponsors will be afraid to go near the Glazers again!!!
Here's the key insight that makes this campaign uniquely powerful: 10% of the world's population are Manchester United fans. That means every major United sponsor already counts United fans as approximately 10% of their entire global customer base. A coordinated boycott by those fans doesn't just dent revenues — it removes a tenth of their market overnight.
The sponsors know this. The Glazers know this. This is why weluvunited exists — to make that power visible, coordinated, and impossible to ignore. When sponsors lose billions, their fury lands squarely on the Glazers. That is the pressure point.
Share this. Print this. Post this. #GlazersOut #WeLuvUnited
Sponsor by Sponsor
Where the money flows.
United fans make up roughly 10% of every major sponsor's global customer base. Here's what happens to each of them when those fans walk away — and what you can do about it.
Adidas
United deal
£90M/yr
The kit deal is worth £90M/year to United. Adidas global revenue is ~£26bn. United fans represent a significant share of kit sales worldwide.
10% fan boycott impact on Adidas
Global revenue
£26,000M
10% lost
£2,600M
Action item
Choose your region and use the sponsor's official contact form to tell them: “You will no longer buy Adidas sportswear products until the Glazers are gone, and you will be spreading the word to family and friends.”
Adidas will see that lost sales can spread through fan networks and will have every reason to raise the issue with the club.
TeamDHL
United deal
£20M/yr
DHL global logistics revenue exceeds £94bn. Their United partnership buys them access to 800 million fans worldwide — fans who ship, receive and choose couriers every day.
10% fan boycott impact on TeamDHL
Global revenue
£94,000M
10% lost
£9,400M
Action item
Choose your region and use the sponsor's official contact form to tell them: “You will choose alternative courier and logistics services until the Glazers are gone, and you will be spreading the word to family and friends.”
DHL will see that fan purchasing decisions and recommendations can move together, creating pressure to question the value of the partnership.
Snapdragon
United deal
£60M/yr
Qualcomm Snapdragon pays ~£60M/year to appear on the United shirt. Their chips power billions of Android devices — devices bought by United fans globally.
10% fan boycott impact on Snapdragon
Global revenue
£35,000M
10% lost
£3,500M
Action item
Choose your region and use the sponsor's official contact form to tell them: “You will avoid Snapdragon-powered products until the Glazers are gone, and you will be spreading the word to family and friends.”
Qualcomm will see that the partnership can influence device choices and brand recommendations among United fans.
Cadbury
United deal
£10M/yr
Cadbury partnership with United targets the mass consumer market. With 800M United fans globally, even a small shift in purchasing has enormous impact.
10% fan boycott impact on Cadbury
Global revenue
£12,000M
10% lost
£1,200M
Action item
Choose your region and use the sponsor's official contact form to tell them: “You will choose other chocolate brands until the Glazers are gone, and you will be spreading the word to family and friends.”
Cadbury will see that everyday buying habits can become a visible measure of fan dissatisfaction with the partnership.
Apollo Tyres
United deal
£10M/yr
Apollo Tyres uses the United partnership to drive global brand recognition. Fans in Asia, Europe and beyond buy tyres — and brand loyalty matters in that market.
10% fan boycott impact on Apollo Tyres
Global revenue
£3,200M
10% lost
£320M
Action item
Choose your region and use the sponsor's official contact form to tell them: “You will choose alternative tyre brands until the Glazers are gone, and you will be spreading the word to family and friends.”
Apollo Tyres will see that fans can take their business elsewhere and influence recommendations at the point of purchase.
Canon
United deal
£15M/yr
Canon global revenue tops £28bn. Their United partnership targets the millions of fans who buy cameras, printers and imaging products every year.
10% fan boycott impact on Canon
Global revenue
£28,500M
10% lost
£2,850M
Action item
Choose your region and use the sponsor's official contact form to tell them: “You will choose alternative camera and imaging products until the Glazers are gone, and you will be spreading the word to family and friends.”
Canon will see that fan purchasing choices and recommendations can affect the commercial value of the partnership.
Nike
United deal
£23M/yr
Nike supplied Manchester United kits from 2002 to 2015, a long association during the Glazer era.
10% fan boycott impact on Nike
Global revenue
£51,000M
10% lost
£5,100M
Action item
Choose your region and use the sponsor's official contact form to tell them: “You will not buy Nike sportswear products while the Glazers remain at Manchester United, and you will be spreading the word to family and friends.”
Nike should hear directly from supporters that long-standing commercial partners are not exempt from fan pressure.
Chevrolet
United deal
£80M/yr
Chevrolet was Manchester United’s shirt sponsor from 2014 to 2021, a major commercial partnership during the Glazer era.
10% fan boycott impact on Chevrolet
Global revenue
£171,000M
10% lost
£17,100M
Action item
Choose your region and use the sponsor's official contact form to tell them: “You will consider alternative vehicle brands while the Glazers remain at Manchester United, and you will be spreading the word to family and friends.”
Chevrolet should hear that supporters remember who backed the club commercially throughout the Glazer era.
Match Day Impact
Walk out at
58 minutes.
The 58th minute walkout is a direct reference to 1958 — the year of Munich. Walking out at that moment honours the Babes and sends a message to the Glazers that the fans who built this club are withdrawing their support.
Empty seats at Old Trafford are broadcast to a global TV audience of millions. Every camera shot of empty red seats is a story. Every story is pressure. Every pressure point moves the needle.
The 58th-minute walkout is the emotional heart of it, returning to your seat at the 68th minute.
1958 & 1968
Year of Munich & Year WE CONQUERED EUROPE
10-minute walkout
walkout in the 58th minute, returning to your seat at the 68th minute
£1.1bn
Total debt loaded on the club
0
Debt when Glazers arrived
Share the fan power numbers
800 million people.
Use the power.
The Glazers bought Manchester United with debt. The fans can take it back with economic pressure. Every boycott, every walkout, every switched-off TV is a vote for fan ownership.